Privacy policy

Future Gen Studio Ltd is the controller for the personal data described here. Write to hello@futuregenstudio.com about anything on this page, including a request to see, correct or delete what we hold.

This policy covers this website and the enquiries that reach us through it.

Work we do for a client is governed by the engagement contract signed for it, and the data in a client’s own systems belongs to that client — we process it on their instructions, not our own. FutureGen Agent and FutureGen Hotel Booking are covered by the agreement that comes with each of them.

Only what you send us, and the logs any website produces by being online.

• Enquiries. The enquiry panel on this site opens your own email client with a message addressed to us. Nothing is submitted to a server here — you send us an email, and we hold that email.
• Demo requests. The FutureGen Hotel Booking demo form asks for your property, number of rooms, website, country, where your bookings come from now, what you use at the moment, and your name, email, phone and notes. It is delivered to us by email, or posted to a workflow endpoint we control. This site has no database, and the form writes to none.
• Chat. The FutureGen Agent chat on every page is our own product, loaded from agentai.futuregenstudio.com. When you use it, your messages, and any name or email you choose to give it, are sent to that application and stored there so it can answer and so we can reply. When a page loads, it keeps a random visitor ID in your browser’s local storage so it can recognise a returning visitor, and it holds an open conversation in session storage, which clears when you close the tab. The cookie policy lists each item it stores.
• Server logs. Our hosting provider records standard request logs — IP address, user agent, the page requested and when — to keep the site up and to stop abuse. We do not use them to build a profile of you.

No analytics, no advertising or tracking pixels, no third-party trackers, no fingerprinting, and no profiling. The only cookie this site can set is fgs-notice, written if you close the notice at the bottom of the screen; it holds the number 1 and no identifier, so it tells us nothing about you — see the cookie policy. The chat assistant uses browser storage rather than cookies, as described above. Fonts and images are served from this domain and the chat widget from our own agentai.futuregenstudio.com, so loading a page here does not report your visit to anyone else.

We do not sell personal data, and we do not share it for anyone else’s marketing.

Under the UK GDPR we rely on two bases. Taking steps at your request before entering a contract covers an enquiry or a demo request. Our legitimate interest in running a secure, working website covers server logs.

Where we ever need consent for something, we will ask for it plainly and you can withdraw it at any time.

Our email provider, which carries the messages, and our hosting provider, which serves the site and keeps the logs. Both act for us under contract. Nobody else sees an enquiry unless you ask us to involve them.

If a provider we use processes data outside the UK, that transfer is covered by the UK’s approved safeguards — an adequacy decision or standard contractual clauses.

An enquiry or demo request is kept while we are talking, and for up to 24 months after the last message, so a conversation picked up next year still makes sense. After that it is deleted.

If we work together, project correspondence is kept for the life of the engagement and for six years afterwards, which is what UK tax and contract records require. Server logs are kept for as long as our hosting provider retains them, which is weeks rather than years.

Ask us to delete something earlier and we will, unless we are legally required to keep it.

You can ask for a copy of what we hold, have it corrected or deleted, ask us to restrict or stop using it, or ask for it in a portable format. Email hello@futuregenstudio.com and we will answer within one month.

If you think we have handled your data badly, tell us first — and if that does not resolve it, you can complain to the Information Commissioner’s Office at ico.org.uk.

If what we collect changes, this page changes before the collection starts, and the date at the top changes with it. Adding analytics or any non-essential cookie would be such a change, and would come with a real consent gate — one that asks before the script loads, not one that announces itself afterwards.